frmwrk creative
frmwrk creative blends operational excellence with creative direction, helping brands cut through the noise and connect with their audiences in meaningful ways.
For frmwrk, we led a mini brand refresh and website revamp, refining the visual identity to reflect Liza’s bold, collaborative ethos and designing a digital space that feels as dynamic and people-centered as the work she creates.
Objective
The goal was to refresh frmwrk creative’s visual identity and digital presence in a way that reflects Liza’s unique blend of strategy and creativity. The brand needed to feel bold yet approachable, balancing professionalism with personality. For the website, our objective was to create a clear, dynamic platform that not only showcases frmwrk’s services but also communicates its ethos: creative work that connects, collaborates, and makes you feel something.
Services
Logo Design
Typography System
Squarespace Design & Development
Logo Design
The frmwrk creative logo balances elegance with edge—using a serif/sans-serif pairing that mirrors the studio’s blend of strategy and creativity. The “frm” carries a fluid, almost calligraphic quality, while the “wrk” is sharp and structured, reflecting how the studio moves between big-picture vision and practical execution.
The abbreviated fw monogram extends this system, offering a simplified mark that feels bold yet flexible, adaptable for both digital and print applications. Together, the logos capture frmwrk’s ethos: confident, collaborative, and human.
frmwrk’s Website
The frmwrk creative website was redesigned to feel bold, dynamic, and people-first. Clean layouts and confident typography highlight the consultancy’s services, while subtle design details keep the experience approachable and human. In collaboration with frmwrk, we built a site that’s not only easy to navigate but also reflective of Liza’s ethos: creative work that connects, collaborates, and makes you feel something.