malli
Malli is a Los Angeles–based culinary studio known for chef-led, seasonal dining experiences that feel as artful as they are memorable. We developed a visual brand identity that mirrors their ethos—seasonal, intentional, and rebellious in spirit—balancing elegance with a tactile, expressive edge.
In collaboration with frmwrk creative, we extended this identity into a fully custom website, designed and developed to showcase Malli’s work with clarity and character. The result is a digital home that captures the sensory, curated nature of Malli’s approach—flavor and design working in tandem.
Objective
The goal was to translate Malli’s culinary vision—seasonal, artful, and rooted in storytelling—into a brand identity and digital presence that felt as intentional as their food. The identity needed to balance elegance with edge, creating a system that could flex from intimate dining experiences to larger cultural collaborations. On the website side, our objective was to design and develop (together with frmwrk creative) a platform that not only showcased Malli’s work but also embodied the studio’s spirit: immersive, curated, and unforgettable.
Services
Logo Design
Color Palette Development
Typography System
Visual Language
Squarespace Design & Development
Brand Guidelines Document
Bold by Design
The Malli wordmark was designed to feel bold, playful, and unmistakably modern. Its geometric letterforms carry a sense of rhythm and balance, echoing the studio’s approach to food as both structured and experimental.
Color Palette
Malli’s colors are inspired by food and culture—warm, bold, and full of flavor. Primary tones like Crema Blanca, Masa Gold, Charcoal, and Smoked Paprika set a grounded foundation, while secondary shades add richness and variety. Pops of Yuzu, Guava, and Limón bring vibrancy and play, giving the palette a balance of elegance and energy.
malli’s Website
We designed and developed Malli’s website as a digital extension of their culinary ethos—seasonal, bold, and artful. The site pairs clean layouts with expressive visuals, creating an immersive experience that feels both refined and playful, much like Malli’s approach to food.