Your brand has a whole world behind it. Let’s make it look like one.

The Making Of is a complete brand design experience for founder-led lifestyle and culture-driven brands building something people want to be part of.

2 final spots to save 50%

November & December 2026

Get In at $2500

Cycling & Outdoor

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Beauty & Wellness

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Creative & Cultural Spaces

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Clubs & Communities

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Cafés & Hospitality

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Cycling & Outdoor ✿ Beauty & Wellness ✿ Creative & Cultural Spaces ✿ Clubs & Communities ✿ Cafés & Hospitality ✿

2 final spots

November & December 2026

Two final beta spots are opening for November & December 2026

These final two projects will get the complete brand design experience—from creative direction and visual identity to website, supporting assets, and brand guidelines at a special beta investment.

If you've been waiting for the right moment to finally build your brand properly—or bring everything you've already built into one cohesive world, this is it.

Beta Investment: $2500

Get In Before It's $5,000

Who It’s For

The Making Of is for founder-led, culture-driven brands where community, ritual, and experience are part of what makes the brand matter.

You might be starting from scratch with a very clear vision, or you might already have the audience, the offering, and the momentum but your visual identity hasn't quite caught up yet.

Either way, you care about more than looking polished. You care about the world around what you're building: the feeling of walking into the space, opening the package, landing on the website, joining the ride, seeing the poster, or recognizing the brand from across the room.

You want it all to feel like it came from the same place.

Get In Before the Price Goes Up

05 – Brands Pieced Together

Your logo, fonts, colors, website, social graphics, packaging, and other touchpoints have been created gradually, and you’re ready to turn those scattered pieces into one cohesive, recognizable brand world.

02 – Community-minded Businesses

You’re an independent brand, café, studio, club, collective, or hospitality concept shaped by a distinct point of view, shared rituals, culture, community, or a particular way of living.

01 – Founder-led Brands

You’re building in lifestyle, wellness, beauty, fashion, food & beverage, hospitality, outdoor, or culture, where the experience around what you offer matters just as much as the product or service itself.

04 – Brands Ready to Evolve

You already have customers, an audience, an offering, or some momentum, but your current identity no longer reflects where the business is now or where you want to take it next.

03 – Brands Starting Fresh

You have a strong concept and a clear sense of what you want to build, who it’s for, and how you want people to feel. You just need a visual identity and world that can bring the whole idea to life.

Imagine creating with clarity instead of guesswork.

$2500

$5000

Your website, social content, packaging, campaigns, and printed materials no longer feel like separate projects. They become different expressions of the same brand.

When your visual direction is clear, every decision becomes easier.

Instead of wondering, "Does this feel like us?" you'll have a visual language you can keep returning to as your business grows.

  • We start by getting to know your brand, your vision, and what makes you different. Together, we'll establish a clear creative direction that sets the tone for everything we'll build.

  • More than just a logo. We'll create a cohesive visual language through typography, colors, logos, and thoughtful design details that make your brand recognizable and distinctly yours.

  • A thoughtfully designed digital home that brings your brand world to life. Built on Squarespace, tailored to your needs, and designed to look beautiful while being easy to navigate and manage.

  • All the little details that bring your brand together. From social media templates to custom graphics and other supporting assets, we'll make sure your brand feels consistent across every touchpoint.

  • Your go-to reference for keeping everything cohesive. A practical guide to your visual identity, so you can confidently use your new brand across different platforms and materials.

  • This isn't a one-sided process. You'll be part of the journey through thoughtful conversations, guided feedback, and intentional design decisions, so what we create feels true to you.

Get in before it's $5000

Last day to apply: November 15, 2026.

The Making Of officially moves to its full investment of $5000 starting January 2027.

(See Our Work)

malli

A culinary brand blending contemporary food styling with cultural memory.

freda

A fictional skincare studio turned design experiment, built in collaboration with community input.

frmwrk creative

A creative growth agency partnership, building adaptable design systems and collaborative content that scale with vision.

earth body

An educational platform making body literacy and fertility awareness more accessible through research-backed learning and holistic practices.

(See Our Work)

You'll walk away with

  • 01 – Creative Direction

    A clear visual direction that defines the overall mood, personality, and world of your brand

  • 02 – Visual Identity

    A cohesive visual system designed to make your brand feel distinct, recognizable, and unmistakably yours.

  • 03 – Logo Suite

    A flexible set of primary, secondary, and supporting logo variations designed to work across every touchpoint.

  • 04 – Color & Typography System

    A considered palette of colors and typefaces that gives your brand consistency while leaving room to play.

  • 05 – Website Design & Customization

    A thoughtfully designed website that brings your new identity to life and creates a cohesive digital home for your brand.

  • 06 – Brand Assets & Templates

    Ready-to-use assets and templates that make showing up consistently easier long after our work together ends.

  • 07 – Brand Guidelines

    A practical guide to using your new identity with confidence, so your brand stays cohesive as it grows.

Inside The Making Of

Maybe you’re building something bigger.

Together, we'll uncover what makes your brand feel like itself. Your story, your audience, your references, your point of view, and the feeling you want people to walk away with. From there, we develop a clear creative direction that becomes the foundation for every design decision that follows.

Get In Before the Price Goes Up

01 – Discover

We start by understanding your brand beyond the surface—your story, audience, values, references, and the culture surrounding what you're building. This gives us the foundation for everything that follows.

02 – Direct

Next, we develop your creative direction through moodboards, typography, colour, imagery, texture, and visual references. This becomes the creative compass for the project before any identity work begins.

03 – Build

With the direction established, we create your visual identity, including your logo system, typography, colour palette, and custom brand elements. Every piece is designed to work together as one cohesive visual language.

04 – Expand

We bring the identity into the places your audience actually experiences your brand, from your website to the supporting assets and templates you'll use every day.

05 – Grow

Finally, everything comes together in your brand guidelines, giving you a practical framework for using and evolving the identity with confidence long after the project is complete.

You might be starting from scratch with a very clear vision, or you might already have the audience, the offering, and the momentum but your visual identity hasn't quite caught up yet.

Maybe you're creating the café that becomes someone's Saturday ritual. Launching the cycling brand that brings strangers together for a morning ride. Building the beauty brand people recommend because they believe in what it stands for. Or maybe you've already built that business, and you're ready for the visuals to finally catch up.

Wherever you're starting from, you don't just want a logo. You want a brand people remember, recognize, and want to be part of.

Maybe you’re one of these

  • 01 – The World-Builder

    You’ve got the vision. You want to build it right from the beginning.

    You already know your brand is bigger than a logo. You've been thinking about how it should feel, collecting references, and imagining the experience you want people to have. Rather than piecing everything together as the business grows, you want to build a thoughtful visual foundation from day one—one that gives your brand room to grow without losing what makes it unique.

  • 02 – The Collector

    You know what you like. You just can’t make it all make sense.

    Your saved folders are full of typography, packaging, photography, websites, interiors, and campaigns that capture the feeling you're after. You have a strong point of view, but every new reference sends you in another direction. You're not looking for more inspiration, you need someone to connect the dots and turn everything you've collected into a visual language that feels distinctly yours.

  • 03 – The Piecer-Together

    Your brand grew one decision at a time.

    The logo came first, then the website, then social templates, packaging, presentations, and everything else the business needed along the way. Each piece solved a problem at the time, but they were never designed as one cohesive system. Now you're ready to connect those pieces into an identity that feels intentional, consistent, and built to grow with your brand.

  • 04 – The Community Builder

    People already connect with what you’re creating. Now you want the brand to reflect that.

    Your business has become more than a product or service. It's a place, a ritual, a shared interest, or a community people genuinely want to be part of. You want your visual identity to capture that same sense of belonging, so every touchpoint feels like an extension of the experience you've worked so hard to build.

Hi, I'm Camille.

I'm the designer behind The World Of, a contemporary design studio creating visual worlds for founder-led brands.

I believe the brands people remember aren't remembered because of their logo alone. They're remembered because every interaction feels connected—whether it's a website, a menu, a social post, a sticker, or the packaging someone keeps long after they've opened it.

That's what I love building, and that's exactly what we'll create together.

Work With Me

What you’re building feels bigger, richer, and more distinct than what your current visuals are showing.

No matter where you're starting, you don't need another quick logo refresh or a handful of disconnected design assets. Instead of designing one piece at a time, we build a visual world where everything belongs.

Don't Miss the Final Beta